Royal Enfield, the world's oldest motorcycle brand, has announced a new series of events designed to allow consumers and enthusiasts nationwide to experience its new classically-inspired, yet thoroughly modern and reliable, Royal Enfield Bullet motorcycle line.
Called the "Royal Enfield Experience", the tour is designed to immerse participants in a complete brand experience in the form of an exciting and informative company-sponsored event. Tour events are scheduled to take place in key markets across the United States throughout the year. "Our objective is to give consumers who are searching for a new motorcycle that delivers style, reliability, value and fun an opportunity to fully experience the new Royal Enfield. Few people know about us and even fewer have had the opportunity to experience these outstanding new motorcycles firsthand. We would like to share our story and product with them and this tour will help us do just that," says Kevin Mahoney, President of Royal Enfield USA.
The Royal Enfield Experience will demonstrate and introduce features of the modern Royal Enfield Bullet motorcycle line, which has recently gained a broader consumer audience thanks to broad engine and design enhancements introduced in the last year. The event also aims to introduce the heritage and rich history of the Royal Enfield marque to enthusiasts newly included in the Bullet's expanded consumer base. The event culminates in a 45 minute adventure ride and allows interested consumers to talk directly with nearby dealers and members of the Royal Enfield USA management team. "We're a motorcycle company with motorcycle riders at the helm. We want our customers to know that and to know us", says Ron Greene, VP of Sales for Royal Enfield.
The "Royal Enfield Experience" will kick off during Daytona Bike Week. The inaugural event will be hosted by Scooter Superstore of America / Royal Enfield of Daytona, located at 1459 North US Highway 1 in Ormond Beach and will include an adventure ride through the Tomoka State Forest. The dates of the event are March 2-6 from 10am to 5pm.
Future stops for the Royal Enfield Experience tour are scheduled for Americade, Laconia Bike Week and Sturgis, with additional stops and details to be announced throughout the year.
SOURCE: Ultimate Motorcycling